About

Mark Speed

 

Research Career:

  • Managing Consultant: xSpeediency  October 2016 - to date
  • Joint Managing Director: IFF Research  2007 - 2016
  • Director: IFF Research 2001 - 2007
  • Director/co-founder: international research network Red Ray 2010 - 2016
  • Director: ase (London)  2000
  • TRE to Director/Partner: MORI  1988 - 2000

Professional Qualifications and awards:

  • MRS Fellow
  • RSA Fellow
  • Director of the IFF Dementia Pilot Evaluation study that won the 2015 MRS Healthcare Research Award

Education:

  • Masters – LSE Political Sociology
  • Bachelors – LSE BSc (econ)

 

Misc:

Voluntary/other roles previously held, include: 

  • Lecturer on research methodology for business at South Bank University
  • Non-exec Director for London Marriage Guidance
  • Advanced motorcycle instructor
  • Director of 'Group Riding' a motorcycle training film for London Advanced Motorcyclists funded by the Lottery Fund (DVD available on request!)
  • SRA Activities committee
 
 

Mark Speed joined what was then MORI in 1988 as a trainee research executive after forays into real estate in New York and lighting design in the music industry. He ended up specialising in brand and communications research within the public sector and health and wellbeing studies while still working in the B2B sector too, often researching hard to reach audiences. Within six years he was a Partner at MORI and by 2000 he had moved on to IFF Research to develop their ‘branding, marketing and communications’ and ‘health and wellbeing’ sectors. Mark became Joint Managing Director in 2007, and left IFF in the autumn of 2016 to start his own independent consultancy, xSpeediency focusing on campaign evaluation especially internationally.

He is a MRS Fellow and has served for many years as a judge for the Annual Conference Awards and been involved with the Operations Awards.