Case Studies

Women’s Initiative for Socio-Economic Engagement (WISE) – World Bank Group and SD Direct (October 2017 – January 2018)
  • Objective – to provide a household survey of economically active (earning less than 30,000 Naira per month) women in Nigeria as part of the Wise evaluation
  • Methodology – random household quantitative survey of 2,929 economically active Nigerian women across six states including a Poverty Index Profile segmentation
  • Responsibilities – project management, questionnaire design, sample design, piloting and briefings, analysis, reporting including Poverty Index analysis
  • Deliverables:
       o   Poverty Index Profile analysis
       o   Stand-alone full quantitative report
       o   Integration of key findings into overall WISE report


Purple Academy Online Course survey – Voices for Change and the Palladium Group (August – October 2017)

  • Objective – evaluation of usage and attitudes towards the Purple Academy online learning tool
  • Methodology – telephone (CATI) survey of 1,128 young Nigerian users of the Purple online learning tool
  • Responsibilities –  project management, questionnaire design, sample design, piloting, analysis, reporting
  • Deliverables – full usage and attitudes report


Purple Campaign Brand Exposure and Messaging Survey – Voices for Change and the Palladium Group (March – August 2017)

  • Objective – evaluation of Purple campaign to enable an environment for adolescent girls and women in Nigeria
  • Methodology – random face-to-face survey of 3,202 Nigerians aged 16 -35 across four states, tracking changes in awareness and attitudes from the baseline survey
  • Responsibilities –project management, questionnaire design, sample design, piloting and briefings, analysis, reporting and KPI tracking
  • Deliverables – full tracking report and KPI tracking


Digital Marketing Forum – Richmond Events (March 2017)

  • Objective – identify best practice in developing and maintaining a relationship with a digital marketing agency
  • Methodology – discussion group among 10 marketing professionals at Richmond Event’s Digital Marketing forum
  • Responsibilities – session design, moderation, analysis and reporting
  • Deliverables – best practice report