Case Studies

Women’s Initiative for Socio-Economic Engagement (WISE) – World Bank Group and SD Direct (October 2017 – January 2018)

Objective – to provide a household survey of economically active (earning less than 30,000 Naira per month) women in Nigeria as part of the Wise evaluation

Methodology – random household quantitative survey of 2,929 economically active Nigerian women across six states including a Poverty Index Profile segmentation
Responsibilities – project management, questionnaire design, sample design, piloting and briefings, analysis, reporting including Poverty Index analysis
Deliverables:

       o Poverty Index Profile analysis
       o Stand-alone full quantitative report
       o Integration of key findings into overall WISE report

A summary of the report is at the link below:

Purple Academy Online Course survey – Voices for Change and the Palladium Group (August – October 2017)

Objective – evaluation of usage and attitudes towards the Purple Academy online learning tool
Methodology – telephone (CATI) survey of 1,128 young Nigerian users of the Purple online learning tool
Responsibilities – project management, questionnaire design, sample design, piloting, analysis, reporting
Deliverables – full usage and attitudes report

Purple Campaign Brand Exposure and Messaging Survey – Voices for Change and the Palladium Group (March – August 2017)

Objective – evaluation of Purple campaign to enable an environment for adolescent girls and women in Nigeria

Methodology – random face-to-face survey of 3,202 Nigerians aged 16 -35 across four states, tracking changes in awareness and attitudes from the baseline survey

Responsibilities –project management, questionnaire design, sample design, piloting and briefings, analysis, reporting and KPI tracking

Deliverables – full tracking report and KPI tracking